In a groundbreaking collaboration, the iconic GMC HUMMER EV, known for its electrifying performance on the road, is making waves both in the gaming and virtual production realms. This extraordinary team-up between GMC and Call of Duty is redefining the boundaries of creativity and technology.
The GMC HUMMER EV is no stranger to making an impact. It first took the world by storm as the world’s first all-electric supertruck. Now, it’s electrifying the gaming world.
Call of Duty, renowned for its cutting-edge gaming experiences, features the GMC HUMMER EV Pickup in two major releases: Call of Duty: Modern Warfare II and Call of Duty: Warzone 2.0. This marks the first time an all-electric vehicle has been introduced into the Call of Duty franchise, taking players on an electrifying ride.
Gaming In the Mix
Director Allen Colombo, in collaboration with Artifact Studios, has also harnessed the GMC HUMMER EV’s power for a virtual city experience. This project, created for Activision as part of the Call of Duty League broadcast package, showcases the seamless fusion of live-action and 3D animation. Shot on the cutting-edge virtual production stages at Orbital Studios in Los Angeles, the team’s custom pipeline ensured visual consistency from concept to final delivery, using photoreal assets throughout. For more details from Allen, please visit his site here.
“The future of filmmaking is in real-time software platforms,” says Colombo. “Even projects that have nothing to do with virtual production greatly benefit from these innovations because it gives filmmakers the power to generate photoreal pre-visualizations of any creative. It’s a new aesthetic that does away with distinctions between live-action, visual effects, and 3D animation. It’s all one thing.”
Even projects that have nothing to do with virtual production greatly benefit from these innovations because it gives filmmakers the power to generate photoreal pre-visualizations of any creative.
Director Allen Colombo,
Combining Two Worlds
As the worlds of gaming and virtual production collide, the GMC HUMMER EV Pickup becomes a symbol of innovation and power in both industries.
This innovative approach allows for interactive photoreal visualizations at the pitch stage, ensuring stakeholders can visualize project concepts with unparalleled clarity. The same digital assets are seamlessly integrated into live-action shoots and visual effects creation, resulting in a harmonious blend of real-world footage and computer-generated elements.
With virtual production stages emerging globally, this approach is becoming accessible to content creators worldwide. Cloud-based collaboration enables visual artists from different corners of the globe to contribute to projects, democratizing the creation of blockbuster-level visuals.
About GMC
GMC offers a range of premium trucks and SUVs designed and engineered to the highest standard. Vehicles like the compact Terrain and full-size Yukon, all-new Canyon and Sierra light-duty, as well as the world’s first all-electric super truck, the GMC HUMMER EV, deliver GMC’s signature combination of intuitive technologies, precise engineering and premium execution. Details on all models are available at www.gmc.com, Instagram at @GMC, TikTok at @GMC or www.facebook.com/gmc.
NOTE: GMC HUMMER EV RESERVATIONS ARE CURRENTLY FULL.
