Runway: Embracing AI in Virtual Production


Runway, an applied AI research company, has recently secured a $141 million extension to its Series C funding round from notable investors such as Google, NVIDIA, Salesforce Ventures, and existing supporters. This significant investment will enable Runway to expand its in-house research efforts, grow its talented team, and develop state-of-the-art multi-modal AI systems. By doing so, Runway aims to revolutionize the creative process and provide filmmakers with groundbreaking tools and intuitive experiences. This article explores how filmmakers can embrace AI in virtual production through the lens of Runway’s advancements and commitment to democratizing content creation.

Runway Gen-1 Video to Video.

Advancing the Future of Creativity

Runway is at the forefront of AI-powered tools for content creation, with its products already being utilized by an Academy-nominated movie, TV shows, media companies, and creatives across various industries. The company’s research team remains dedicated to the latest developments in deep learning, ensuring that the future of content creation remains accessible, controllable, and empowering for artists and creatives alike. By leveraging AI technology, Runway is reshaping the creative stack, driving change across industries, and fostering a more equitable, diverse, and creative world.

Runway Prompting Text to Video.

“We’re rebuilding the creative stack from the ground up and developing impactful research that will be a major force of change across industries,” says Runway CEO and co-founder Cristóbal Valenzuela. “The next phase of storytelling will be highly democratized, and our ultimate goal is to create a more equitable, diverse, and creative world through our products and research outputs. We are thrilled to have continued support from investors, partners, and customers who believe in this vision.”

We are thrilled to have continued support from investors, partners, and customers who believe in this vision.

Runway CEO and co-founder Cristóbal Valenzuela
(L to R) Alejandro Matamala-Ortiz, Cristóbal Valenzuela, and Anastasis Germanidis photographed in their Manhattan offices on March 31, 2023

Enabling Accessibility and Empowerment

Since its previous funding announcement in December, Runway has significantly accelerated its efforts to make content creation accessible to everyone. Notably, the company introduced two groundbreaking innovations: Gen-1 and Gen-2. Gen-1 represents a significant leap forward in generated content, enabling users to generate videos based on input videos, images, or text prompts. Gen-2, on the other hand, became the first publicly available text-to-video model, revolutionizing how stories can be visualized.

In addition to these advancements, Runway has hosted the first-ever AI Film Festivals, fostering a community of AI-driven storytellers and content creators. The company also established Runway Studios, a platform offering diverse AI tools and capabilities. Furthermore, Runway launched a mobile app, extending the accessibility of AI tools to filmmakers on the go. Through these initiatives, Runway is empowering filmmakers to explore new avenues of creativity and embrace the transformative potential of AI in their virtual production workflows.

Runway Gen-2 Text to Video.

Partnerships and Support

Runway’s groundbreaking work has attracted the attention and support of influential investors and partners. Notably, NVIDIA, a key player in AI and computing, recognizes the transformative power of generative AI in the content creation industry. By leveraging NVIDIA’s accelerated computing in the cloud, Runway is pushing the boundaries of creativity and storytelling, providing millions of artists globally with the tools to breathe new life into their stories and ideas.

Video Image generated by Runway.

“Generative AI is transforming the content creation industry, breathing new life into stories and ideas that were not imaginable,” says Jensen Huang, founder and CEO of NVIDIA. “The Runway team is doing amazing work with NVIDIA accelerated computing in the cloud to push the boundaries of creativity and storytelling for millions of artists globally.”


As filmmakers look to embrace AI in virtual production, Runway stands as a leading force in developing AI-powered tools and experiences. Through its commitment to research, innovation, and accessibility, Runway empowers artists and creatives to redefine the boundaries of their storytelling capabilities. By leveraging AI technology, filmmakers can unlock new levels of creativity, enabling them to bring their visions to life in ways that were previously unimaginable. With Runway’s advancements and the ongoing democratization of content creation, the future of filmmaking is poised to be more inclusive, diverse, and transformative than ever before. Learn more at

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