Amazon Launches State-Of-The-Art Virtual Production Studio

I had the opportunity to experience firsthand the grand opening of Amazon Studios’ brand new virtual production stage, Stage 15, in Los Angeles at the Culver Studios. This stage promises to be state-of-the-art in virtual production, focusing on content for Amazon Prime and Amazon Web Services cloud superpowers.

Stage 15 at Amazon Studios

Here’s the scoop:

Amazon Studios announced the opening of Stage 15, its new virtual production stage, and the formation of the new Amazon Studios Virtual Production (ASVP) department. The stage combines two former stages to accommodate an LED wall 80 feet in diameter and 26 feet tall. The first feature film to shoot on the new Stage 15 will be the family holiday comedy Candy Cane Lane, directed by Reginald Hudlin and starring Eddie Murphy.

Tim Clawson, Ken Nakada, Albert Cheng, Reggie Hudlin, Dan Scharf, and Chris del Conte cut the opening ribbon.

The ASVP department will shepherd each project on Stage 15, transferring institutional knowledge and an optimized workflow developed in partnership with—and powered by—Amazon Web Services (AWS). The division has a full-time executive, engineering, and creative team of 20 that has been operating in stealth mode since 2020 on the design, pipeline, and build-out of Stage 15. Working with the volume wall, production creatives can interact with digital assets and processes in a manner that mirrors live-action to enable digital world capture, visualization, performance capture, simulcam, and in-camera visual effects.

AWS Super Powers

Stage 15 is fully connected to the AWS cloud and is an integrated part of the production-in-the-cloud ecosystem. The facility provides a camera-to-cloud workflow, with a direct connection from Stage 15 to AWS S3 storage to make dailies instantly available to creative teams from any location. Every shot taken on Stage 15 ends up in the AWS cloud in real-time, with the ability to safely and securely distribute assets around the globe.

An example is comparing green screen as the “before.”
An example comparing real-time Unreal Engine imagery as the “after.”

The ASVP team is also developing a VFX and virtual production asset management system that lives on the AWS cloud, allowing production teams to catalog, search, preview and repurpose production assets. This powerful backend system will reduce the time productions typically experience when transferring files and assets from set to editorial, VFX, and postproduction vendors and facilities.

The ASVP Sizzle Reel features Chris Pine.

“With the combination of AWS and Amazon Studios, innovation is inevitable,” says Chris del Conte, global head of VFX Amazon Studios. “When you mix the worlds of entertainment and technology, it allows us to take everything to the next level.”

“The ASVP team are terrific collaborators, and I am delighted to utilize this new technology for Candy Cane Lane,” adds Reggie Hudlin, director. “Advances in production and our industry continue to astound me, and the volume wall is an impressive innovation for our business. For a production like this, with such a large scope, it’s an invaluable storytelling tool.”  

The brain bar/volume control team area at ASVP.

ASVP Features and Background

  • Stage 15 is a 34,000-square-foot structure including the LED volume, a Sandbox lab, and 17,000 square feet of space dedicated to set construction and production support.
  • The ASVP LED volume contains 130,700 cubic feet of interactive space.
  • Amazon filmmakers may access ASVP as a consultation resource for all production phases, from concept planning through post.
  • The ASVP volume wall comprises over 3,000 ROE 2.8mm LED panels and 100 Optitrack motion capture cameras.
  • The volume includes a whole LED ceiling with drop-out panels so that productions can rig up to 350,000 pounds of lights and production gear to its truss.
  • Stage 15 was initially built in 1940 and was home to productions: It’s a Wonderful Life, Star Trek (TV show), Batman (TV show), RoboCop, Airplane, The Three Amigos, and Armageddon.
  • Built in collaboration with a dream team of LED volume experts, including Fuse Technical Group, Lux Machina, 209 Group, Epic Games, and more.
Another example scene.

In addition to the LED volume, the massive new stage will include a 2-story building within its walls, dubbed The Sandbox at Stage 15. This structure will include a virtual location-scouting volume, a performance-capture volume, a tech-scouting volume, a green screen simulcam stage, and a client-facing VIP viewing area for visiting executives, filmmakers, and guests. This space will also feature a second, smaller LED stage with a mobile LED wall, a camera-tracking system, a control cart, an engineering workshop, scanning, 3D printing, a production workspace, and equipment storage.

The main stage with tons of LED and mocap capabilities.

Congratulations again to the team at ASVP, including Tim Clawson, Ken Nakada, Albert Cheng, Dan Scharf, and Chris del Conte. I look forward to all the cool projects they will make with this facility. For more information, please visit https://portal.originalsaccess.com/hc/en-us/p/asvp

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